PLANNING TO GROW YOUR BUSINESS ? WHAT ARE THE VARIOUS ELEMENTS OF DIGITAL MARKETING ? English Sales +9363040552 +17980876212 Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. Enter digital marketing -- in other words, any form of marketing that exists online. Here, we talk a lot about inbound marketing as a really effective way to attract, c